* (restored)

‘Haw Par Villa is a Chinese mythology theme park in Singapore with more than 1,000 statues and dioramas glorifying Buddhist, Taoist and Confucian folklore. Built in 1937 by brothers Aw Boon Haw and Aw Boon Par – famous for selling the popular medicinal paste Tiger Balm – older locals look back fondly at a place where parents would bring children for an education in morality, complete with bloody visual aids.
‘In 1988, the Singapore Tourism Board took charge of the Tiger Balm Gardens and renamed it “Haw Par Villa Dragon World”. The Haw Par in the park’s name is based on the Aw brothers’ personal names—Haw and Par, which literally mean “tiger” and “leopard” respectively. The dioramas and statues were restored, while plays, acrobatic displays and puppet shows were organised and held there. The management imposed entrance fees but the high fees discouraged visitors, so the management incurred a loss of S$31.5 million over 10 years. The park management made a profit during its first year of operations after renovations in 1994, broke even in 1995, but started incurring losses over the next three years and was forced to provide free entry in 1998.
‘Thousands used to throng the park, and it once stood shoulder-to-shoulder with attractions like Singapore Zoo and Jurong Bird Park. In its glory days, this avant guard theme park was an iconic symbol in Singapore, and considered a must see by locals and foreigners alike. “Every Singaporean over the age of 35 probably has a picture of themselves at Haw Par,” said Desmond Sim, a local playwright. Those pictures would probably include the following statues, each made from plastered cement paste and wire mesh: a human head on the body of a crab, a frog in a baseball cap riding an ostrich, and a grandmother suckling at the breast of another woman.
‘But the highlight of this bizarre park are the Ten Courts of Hell. This attraction used to be set inside a 60-metre long trail of a Chinese dragon but the dragon has been demolished, so the attraction is now covered by grey stone walls. A tableau of severe disciplines are shown in painstaking detail, along with a placard stating the sin that warranted it. Tax dodgers are pounded by a stone mallet, spikes driven into a skeletal chest cavity like a bloodthirsty pestle in mortar. Spot the tiny tongue as it is pulled out of a screaming man, watch the demon flinging a young girl into a hill of knives. Ungratefulness results in a blunt metal rod cutting a very large, fleshly heart out of a woman. Perhaps the most gruesome depiction is an executioner pulling tiny intestines out from a man tied to a pole. The colons were visible and brown. The crime? Cheating during exams.
‘However, Haw Par Villa is facing an afterlife of its own. As the country of Singapore developed, and became almost futuristic in it’s modern appearance, the thousands of dated figurines that make up this park began to lose their luster along with much of their original appeal. Some of the areas of Haw Par Villa have been shut down due to lack of preservation Hardly anyone goes there anymore, and closed sections of the park point to an uncertain future. For some it’s a refreshing antidote to the mall-culture, but it looks like mall culture is winning out over a day out in hell.’ — collaged

______
Gallery











































___________
Presentations
Haw Par Villa: The Renaissance
by Genevieve Kong
Copy of Haw Par Villa
by Jiamin Wu
____
Tours
Haw Par Villa Singapore: The last blooming lotus
Silent visit
It will all be demolished one day. The land is worth billions.
A walkthrough of the Ten Courts of Hell attraction at Haw Par Villa
___________________
Rebranding Haw Par Villa
Proposal #1
by Leonard Koh
This rebranding project aims to promote about Haw Par Villa through the creation of a new identity to create a new impression to people who have been there before and arouse the curiosity of those who have never heard or been there before. Other materials have been created to promote about the area and others have been created as keepsakes and a reason to return.
Logo

Corporate Stationary

Postcards (Sun Wu Kong)

Postcard (10 Courts of Hell)

Postcard (Laughing Buddha)

Direct Mailer

Calendar

Park Map

Proposal #2
by Chinwee
An extensive and different take on rebranding for Haw Par Villa. Targeting the youths for a change, this project aims to revive Haw Par Villa and also the traditional chinese values and cultures that comes with it.
Brand Identity

Park Map




Park Souvenirs






Posters



Brochure & Postcards




Outdoor advertising




Popup Brochure



Website




Direct Mailer



*
p.s. Hey. ** Malik, Hey. I think it is Furry BlackLight. That name rings a loud bell. I’ll check for when it is next and see if it has a dress code. Ah, thanks for filling me in. Exciting and intimidating almost can’t exist without one another in the best cases, so, yeah, give it your all. All luck needed. Let me know how it goes if you remember. ** jay, Very fun: that investigation. You’re not rambling, I’m an excitable one too, and finding a perfect fit for your tastes is heaven. It just makes me more determined to find it. The artist who’s doing the ‘God Jr’ graphic novel is a manga expert, and I’ll see if he can give me some pointers. xo. ** Carsten, Thanks for the links/tips. I’ll go for them a bit later. Miles Davis had already gone electric at that concert. I think it must have been when he was early in the investigations that culminated in ‘Bitches Brew’. Yes, when comments have a bunch of links in them, they’re often sent to ‘moderation’ and then I have to approve the comment before it gets posted. Well, go find some conducive musicians? Is there an experimental musicians scene in your general area? ** Adem Berbic, If there’s a magic shop there, I’ll find it, trust me. Hope your ass feeling wasn’t just illness being flirty. You on your feet? ** Charalampos, You can buy ‘Worsted’ from the great Asterism site here. Yes, I did spotlight a Schutt book, and I need to illuminate another. No, the Amsterdam venue is just bringing us in for the evening and overnight. It’s unfortunately during a busy screening stint. We have Berlin, Palermo, and Amsterdam pretty much back to back. So I’ll have to go to Amsterdam again one of these weeks. ** _Black_Acrylic, I think of electroclash as a compliment. It seems to be making something of a comeback. Peaches seems to be packing them in on her current tour. That score doesn’t seem self-indulgent at all. Not in the slightest. ** fish, Good question. I was certainly a major social misfit in my wannabe magician days. Maybe it’s not so disassociated from wanting to be an experimental writer. In LA there’s this place that’s pretty famous called The Magic Castle where magicians hang out and perform for other magicians. You can only get in if you get permission from a professional magician. I went once when a friend of mine was starring in a movie where he played a magician. It was pretty fascinating watching the magicians try to impress people who knew all the tricks. ** Steve, Hey. Glad you dug some of it. I don’t know where that gif is from. I just saw it, and it intrigued me. To me it looks like it’s a moment from some theater piece. True: the persona thing. Enjoy your efficiently working body. ** Bill, You’ve seen Gong Slayer live? Wow. Haha, Slava has very liberal interpretation of what the word collaboration means. He interviewed me for a magazine once. That’s it. ** Hugo, Yes, Whitehouse reuniting for that gig is a big surprise. They must have been offered a lot of cash. I don’t know what a tomodachi life island is. ** HaRpEr //, I don’t even know what the mood one needs to be in to want to listen to Sunn0))) would be called, but I certainly go there. Lish certainly seemed capable of helping quite a wide variety of writers, from Raymond Carver to Lutz to DeLillo to Sam Lypsite to Schutt to Barry Hannah to Denis Johnson to … that’s a wild array. I think I relate to your description of your editing a lot. It feels right. ** sal, Haha, yeah. There’s tons of gay poetry going on du jour, but I haven’t read any that has that ‘shoot for the stars’ aspect that was the rule of thumb in the 80s. Boy love was considered a total legit subject back then, for instance. A lot of the better known poets of that time went there. Really impossible to imagine that now. ** Laura, Hi. My pleasure. I’m actually kind of curious why they put Rothko on the cover. I’ll ask Stephen. Bit of a surprise. I think I’m more on the balls of my feet today. Lyricism is maybe the best the truth can offer. Uh, it would probably take me days and a lot of referring to my notes and graphs to yes or no your theories, and I still might not be able to. It’s that kind of book. ** Okay. I thought I’d bring fake gore back to blog for a day. See you tomorrow.




Now available in North America